Leading avocado brand to support organization with limited-time pink “Good Fats. Good Cause” packaging during Breast Cancer Awareness Month
DALLAS, October 3, 2022 /PRNewswire/ — Lawyers from Mexico® (AFM) joins forces with Susan G. Komen® to “Share the Good” for the second year in a row by marking Breast Cancer Awareness Month in the produce aisle in October. AFM – the number one avocado brand in the United States – will offer limited edition pink packaging to support the world’s leading non-profit breast cancer organization with a “Good Fats. Good Cause” customer promotion.
Avocados From Mexico has partnered with Walmart and Kroger’s banner network to make it easy for shoppers to get the avocados they love and support a cause they love, “Good Fats.” Good Cause” with helpful pink packaging. The bags feature a QR code that directs shoppers to AFM’s landing page in partnership with Komen, where consumers can find out how Mexico’s avocados are #AlwaysGood – the beloved fruit is healthy, delicious and contains nearly of 20 vitamins and minerals.1
In 2022, Avocados From Mexico will donate $50,000 to Komen to support the organization’s mission to save lives by addressing the most critical needs in our communities and investing in cutting-edge research that can help prevent and cure breast cancer.
“We are thrilled to continue our partnership with such an important organization for a second year,” said Stephanie Bazan, Vice President of Shopper and Trade Marketing at Avocados From Mexico. “This partnership gives us a unique opportunity to promote both Susan G. Komen organization and for lawyers during Breast Cancer Awareness Month. What better way to combine a beloved, nutritious fruit, and a meaningful cause that is close to the hearts of so many consumers in the produce aisle. »
“We are extremely grateful for the continued support of Avocados de Mexico and its retailers,” said Sara Rosales, Vice President of Enterprises and Foundations at Komen. “Through their National Breast Cancer Awareness Month campaign, Advocates for Mexico continues to share key health messages with consumers. I am so proud of our collaboration as it strives to reduce the risk of breast cancer for women and men and save more lives.”
Breast cancer is the most common type of cancer in women in the United States. In fact, more than 280,000 cases of breast cancer are expected to be diagnosed each year. In total, one in eight women in the United States will be diagnosed with breast cancer in her lifetime. For Avocados From Mexico, helping a cause that affects so many women made this partnership a natural choice since 75% of the brand’s buyers are women.2 And since 76% of shoppers donated to charity at the point of sale3 and 65% actively seek out brands that donate to causes3, AFM helps support both consumers and an impactful cause.
To learn more about the nutritional benefits of avocados and tips and tricks for cooking with fruit, visit AvocadosFromMexico.com and discover the brand on Facebook, Twitterand instagram. And, for more details on the brand’s robust promotional activities and marketing tools throughout the year, visit www.avocadosfrommexico.com/shopper.
1 Fresh avocados are a heart-healthy fruit. They naturally provide good fats and nearly 20 vitamins and minerals. Source: https://avocadosfrommexico.com/avocado-nutrition/
2 numerator search; Avocados from Mexico 2021 Data
3 AdWeek ‘What consumers really think about cause marketing’ March 2017Engage for Good Social Impact Stats 2020, Nielsen – periods ended 02/20/21
About Mexico Avocados®
Avocados from Mexico (AFM) is a wholly owned subsidiary of the Mexican Association of Hass Avocado Importers (MHAIA), established for advertising, promotion, public relations and research purposes for all stakeholders of Avocados from Mexico. Under agreements, the MHAIA and the Association of Producers-Exporters and Packers of Avocados from Mexico (APEAM) have combined their resources to fund and manage the AFM, with the aim of providing a targeted, highly effective and efficient marketing program in United States. The AFM has its headquarters in Irving, TX.
About Susan G. Komen®
Susan G. Komen® is the world’s leading non-profit breast cancer organization working to save lives and eradicate breast cancer forever. Komen has an unparalleled, comprehensive 360-degree approach to fighting this disease on all fronts and supporting millions of people in the United States and countries around the world. We advocate for patients, drive breakthroughs in research, improve access to high-quality care, provide direct patient support, and empower people with trusted information. Founded by Nancy G. Brinkerwho promised his sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly seeking the cures of tomorrow. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social media at www.komen.org/contact-us/follow-us/.
SOURCE Lawyers from Mexico