Presented by Hispanics in Wine and Uncorked and Cultured, the summit featured engaging panel discussions, powerful 1-1 conversations and successful networking sessions, moderated by Gabriela Fernandez of KVON’s The Big Sip
New York, NY – October 25, 2021 – Hispanics in Wine hosted its first ever “LatinX State of the Wine Industry” virtual summit on October 13, 2021, in collaboration with Uncorked and Cultured and moderated by Gabriela Fernandez of The Big Sip of KVON. Open to professionals, the press and amateur consumers, more than 120 guests attended the virtual event.
The inaugural virtual event featured a series of exciting panel discussions led by notable leaders from the Hispanic and LatinX industry, insightful 1-1 conversations, as well as engaging networking sessions and the ability to connect with sponsors and event partners in the virtual exhibition market, which promoted special offers, opportunities and initiatives. Through a completely immersive virtual experience, attendees were able to network, learn, support and connect with LatinX’s ever-growing wine community of producers, entrepreneurs and wine experts.
With a strong digital marketing campaign designed to create momentum and hype around the inaugural event, the social media promotion generated over 50 pieces of content, over 200,000 impressions and 1,000 likes (still in progress). growth), on all partner pages. Strategic media relations efforts have reached a reach of over 100,000 people, with coverage in major industry publications and sources.
With the mission to continue giving back, organizers are delighted to announce that 100% of ticket sales will be donated to The Botanical Bus, a non-profit organization comprised of a bilingual mobile herbal clinic that strengthens holistic health in LatinX and Indigenous populations through a culturally relevant approach. , community-based programs aimed at alleviating the growing health disparity in these communities, a disparity particularly exposed throughout the global pandemic. Their Farmworker Clinic meets people where there is, on trusted vineyard sites and family service centers, to provide upstream integrative health services, including massage, acupuncture, somatic therapy, clinical herbalism and health education.
“We are delighted to report that our inaugural event was a huge success,” said Lydia Richards and Maria Calvert, co-founders of Hispanics in Wine. “Through powerful storytelling and meaningful connections, it’s wonderful to witness the incredible talent and power of our diverse wine communities. Brought together through dialogue, we were able to assess and discuss the current industry landscape, which will allow us to work on concrete and concrete solutions to current issues affecting LatinX and all wine industry professionals at BIPOC.
Key sponsors for the event included the non-profit trade association Napa Valley Vintners, the world’s largest family-owned winery E. & J. Gallo Winery, the innovative Sippd wine app, and the market and communications platform online SevenFifty. The summit’s community partners, a group of like-minded organizations focused on diversity and inclusion efforts within the industry, included Lift Collective, The Roots Fund and Black / Brown.
“The LatinX State of the Wine Industry Summit is an incredible resource for industry trade, policy makers and consumers to further explore BIPOC wine culture and bring communities together,” said Angela McCrae , founder of Uncorked & Cultured. “I am delighted that the summit exceeded expectations and am delighted that the summit videos are available as a resource for the public to learn more about how to effectively advocate for equity and inclusiveness in the wine industry. “
Today, videos from the LatinX State of the Wine Industry Summit panel will be posted on Uncorked & Cultured’s YouTube channel for wine lovers who missed the virtual event or want to re-watch the exciting discussions.
For more information, updates and announcements regarding next year’s summit, be sure to follow the Instagram pages @HispanicsinWine, @UncorkedandCultured and @TheBigSipSeries, as well as the official @LatinXWineSummit summit page, or contact the Hispanics in Wine team at [email protected].
About Hispanics in Wine
Founded in 2020 by Lydia Richards and Maria Calvert, Hispanics in Wine ™ is a social space dedicated to showcasing Hispanic / Latin roots in the beverage and hospitality industries. Whether it’s a grower, sommelier, retail store, restaurant, or vineyard steward, we are committed to supporting the great work and business ventures that our communities do within the industry. Representation is important, Hispanics in Wine aims to encourage and connect people from diverse backgrounds to pursue their dream career paths in the industry across the organization; as well as helping wine brands and businesses meet the needs of the Hispanic / Latin American population in the United States, whose purchasing power is expected to exceed $ 1.9 trillion by 2023 (Nielsen, January 2020).
About Uncorked & Cultured
Uncorked & Cultured is a media company that curates original content, consumer research, e-commerce, and global retreats to connect conscious consumers with like-minded brands. Our platforms are a destination for sharing content and experiences centered on culture and upliftment, as a marketing solution to the lack of inclusion in the global luxury, travel and wine industries.
About Gabriela Fernandez
‘The Big Sip’ is an audio podcast series hosted by Wine Down Media’s KVON 1440AM radio that disseminates knowledge about the ‘sip’ that counts, highlighting and amplifying the black and brown pioneers breaking down barriers in the food, wine and arts industry. Each show offers listeners the opportunity to learn about various leaders, pioneers and risk-takers pioneering a more equitable and inclusive world by centering a wine-loving and mindful conversation around their experiences, challenges, accomplishments and efforts. to address the lack of diversity and inclusion in industries that have historically and systematically capitalized on their work without equal representation.